Web Design - High Standard

Web Design for Financial Services Marketing

ALTREE FINANCIAL SERVICES

We get a lot of recurring business from our existing clients and past clients, which we put down to obsessive commitment to our customers business and marketing strategies as well as our design flair for graphics and software (web application development).

We now regularly combine business intelligence software with our clients websites to streamline integration of information into back-office systems as well as building bespoke business applications under the hood.


Our Latest Web Design Project for Altree Financial Services demonstrates a our capability in Brand definition, Clean graphic Design for the Web, Optimized website infrastructure, Integrated CMS setting out Marketing priorities and efficient navigation (UI) design.


When a client engages Active Online we respond and deliver offering multiple deployment package options to meet restricted online marketing budgets.

For more about integrated website multiples deals.......Give us a call and we will share our web design experience and methods with you.



ALTREE CLUSTER CURRENTLY INCLUDES:

www.altreecustody.com, www.altreeservices.com, ww.altreewealth.com, www.altreefinancial.com, www.altreefundservices.com, www.altreetrust.com
...with another two in development




Cosmetic Surgery Website Design


Award Winning Website Design



















We are proud to announce the launch of WWW.BEACONFACEANDDERMATOLOGY.IE today. A great looking design incorporating best practice SEO techniques within a  fully integrated Website/Content Management System to allow ease of administration and to facilitate good search engine ranking performance.

Highlights of this Website Design include:-
- atmospheric background slideshow (featured procedure)
- cleanly executed special offer carousel (automated slide show)
- expansive pop-up navigation with two routes to product/service
- dynamic photo/video gallery on each page
- good use of colour, element layout and white space
- optimised for good search engine relevancy and ranking
- enquiry management back-office system

Our Design and Internet Marketing Consultants worked closely together with this client to identify key website layout objectives and create a refined look-and-feel appropriate with the professional ethos of the clinic and it's target audience.  An Internet Promotion campaign is now underway to assist the BFD clinic to achieve a page one ranking in Google over the medium to long term.

Active Online is a full service Internet Agency. We consult in advance to establish marketing strategy, establish market segments and targeting, we propose appropriate functional layouts, produce original designs and branding, build and engineer back-office applications, architect infrastructure and hosting and deploy. In addition we provide the necessary follow-on services (Search Engine Optimization and Promotion and Internet Marketing) to ensure that our clients are delivered a successful outcome for their Internet project.



Link Building Tips


Link building is an important part of any Internet Promotion campaign where you are attempting to improve your overall "PageRank" within the top search engines. 

Ever since Google discovered that  using inbound links was a usable metric for gauging website importance ans started using it within ranking algorithm, and other search engines have adopted it.   Inbound links count remains a contributing factor to search engine ranking success.

Link building is a time-intensive, and relatively boring activity, however it is still the most important core activity of anyone engaging in Search Engine Promotion to ensure improved rankings.

However, not all links or link-building activities are equal in value.

Here are some worthwhile guidelines for your link building campaign:


  1. Secure "unidirectional" (One-way) Incoming only (non-reciprocal) links
  2. Links with relevant "Keywords" in the Anchor Text are more valuable
  3. Links from industry-relevant pages are of a high value.
  4. Links from industry specific article pages are of a high value
  5. Links from high authority websites are generally of greater value (industry specific only)
  6. Link to your site should not be via a "redirect" script
  7. JavaScript links are of little value and may not be detected.
  8. links from "framed" pages are to be avoided
  9. "flash" embedded links are worthless.
  10. Beware of paid or time-bound links
  11. Don't use email spamming techniques to solicit links.
  12. Absolutely no links from Link Farms (can damage your ranking) 
  13. links from FFA (Free-For-All) link networks are of no value  (can damage your ranking)  
  14. links from pornographic, casino, Viagra and other sites containing offensive content are damaging
  15. Keep a full data sheet of links created at the end of each month
  16. Check against this list to establish the existence of links after a month
  17. check source of link code to ensure there are no "no follow" links
  18. No more than 75 outgoing links from any single resource
  19. Check that all the links will be Google cached and from indexed pages.

Irish Government to pass law to prevent citizens from accessing Facebook, twitter among other websites

Minister for Enterprise, Jobs and Innovation, Sean Sherlock, is pushing through a new law to prevent access by those living in Ireland to websites that the judiciary and government decide contain illegal content, without a vote in the Oireachtas.

Your civil rights and free access to the Internet are under threat. Minister Sherlock  and the Government should be prevented from deciding what website you can or cannot visit.



In a prior article I wrote about SOPA,  the Stop Online Piracy Act, piece of US legislation, recently proposed in the US. It caused an Internet-wide outcry due to its far-reaching implications; way beyond simply closing access to outlaw file sharing websites, it would have (may still) enabled law enforcement to block access to entire internet domains due to infringing material posted on a single blog or webpage.

A similar proposal is about to become law in Ireland. And while over seven million US citizens contacted their representatives to say No to SOPA in the US, Irish citizens will not get that chance because the new law in Ireland is not being voted on in the Oireachtas. Instead, the law is being enacted by ministerial order.

That will this new law mean for people living in Ireland?

This new law will give music and movie companies the legal leverage to force Irish ISPs like UPC, Eircom and mobile operators to block access to web sites "suspected" of having copyrighted material on them. It also means judges can order ISPs to block access to sites like YouTube, Facebook and Twitter where an individual user from anywhere in the world has shared infringing material.

TAKE ACTION TODAY...
  1. Contact the ministers office and express your disatisfaction
  2. Write a letter to the minister
  3. Write a letter to your local TD
  4. sign the online petition at http://stopsopaireland.com

-----------------------------------------letter-Minister-Sample-----------------------------------
Dear Minister Sherlock:

As a citizen of this country I request that you respectfully abandon your proposed enactment of “S.I. No. of 2011 European Communities (Copyright and Related Rights) Regulations 2011.” 

This legislation subverts the democratic process, favouring the special interests of corporations over the rights of individual citizens, will destroy the largest growth sector in the Irish economy, and will subject the citizens of Ireland to unwarranted, un-wished for and unintended censorship.

Sincerely,
---------------------------------------end-letter-sample---------------------------------

-----------------------------------------letter-TD-Sample-----------------------------------
Dear TD:

I have recently learned of the intent of Minister Sherlock to enact “S.I. No. of 2011 European Communities (Copyright and Related Rights) Regulations 2011.” 

This legislation subverts the democratic process, favouring the special interests of corporations over the rights of individual citizens, will destroy the largest growth sector in the Irish economy, and will subject the citizens of Ireland to unwarranted, unwished for and unintended censorship. 

I respectfully request that you make formal representation to the Minister expressing in stron terms an  objection to this inappropriate legislation

Sincerely,
---------------------------------------end-letter-sample---------------------------------


"Ready-to-Go" Conference Booking Website

Running a Conference or Event and need a booking website designed?

Active Online have a "Ready-to-Go" conference booking and support website product that is easily customisable to meet your needs in less than a day.

Having built a reusable website for a number of clients, Active Online have a nice white-label template website product that you can buy outright as a re-usable conference booking and event management website or lease from them for the duration of your event.

You can also hire Active Online to redesign the coloring and design to align it with your existing branding if needed.



Example:- www.psychologicalsociety.ie/conference
Highlights include:-
  • Ready to go gateway options:- Realex Payments (UK & Ireland) and PayPal (world)
  • Multi-user booking (Register any number of delegates and make a single payment at the end)
  • Early Bird rate handling
  • Paper submission handling
  • Automatic shut-off
  • Easy Document upload
  • Google Mapping embedded
  • Sponsor logo addition
  • customization slide show
  • fast set-up customization and turn around service included (2-days)*
  • Lease option available *

* dependent upon the level of customization required.
Costs

Lease for three months (minor customization) .............................€1,200.00
Purchase re-use licence outright ...................................................€2,750.00

>>more details on Active Online's Ready to go Conference & Event Booking website


SOPA and PIPA - Black Out



Black Out - solidarity in opposition to authoritarian despotic US 'anti-piracy' legislation.

All across the web today, websites have gone dark in solidarity with protests in the US against the impending SOPA and PIPA legislation.

Having recently learned of the idiotic situation in Belarus where the government (dictator) of that country has outlawed access to ANY foreign website and since January of this year does not allow any citizen business or entrepreneur to register/use any domain but .bk domain names, I thought to my self , are we not lucky to be living in a more enlightened country and part of a greater free and enlightened Internet community.

But wait..... the founding community of the Internet, the land of the free, the US is about to pass legislation to effectively demolish the Internet as we know it and to enact the exact even more draconian policies to Belarus and other "similarly enlightened" states like China.

In case you have been wondering what all the fuss is about...  It's about freedom of access to information, freedom of speech and opposition of  big business copyright lobbying masquerading as anti-piracy legislation. It all sound nice and logical on paper, however scratch under the surface and you can see where this is going.

Similar laws and agreements are being drafted all over the world. The story is always the same: the business interests of Big Media etc are being written into law, using excuses such as fraud, counterfeiting, child pornography, and more to hide their business strategy to remove free access to media of any sort and restore their control of same to the determent of individual artists.  Today right now media is cheap, distribution is nearly free, and individual artists are thriving. It's not a landscape that Big media organisation want.

Unfortunately the controls proposed in the new legislation in the US will be applied eventually to all areas of the internet, and will impact the world, basically allowing governments/dictators to decide and set-policy who should have access to what website and for how much.

Trying to combat Piracy on the Internet is one thing.... but at what price?

For more information, visit Google's page on the subject More about SOPA and PIPA